Social Media Video Marketing is the latest trend in the world of marketing. Businesses that implemented a proper social media strategy have yielded good results in recent times.
While it’s motivating to see others doing well with video marketing, it might not always be so easy to get the same kind of results.
You will need to create your individual marketing strategies in order to get the best results. That is the main reason behind publishing this guide and it should help you create fruitful social media videos.
Why Social media Video Marketing?
Social media video marketing take time and resources so it’s essential that you understand just why it’s important.
Better flow of Information
It all started with the need to convey complex information swiftly. For instance, if you look at Twitter, it has the character limit of 140, and at the same time it offers the video length of 2 minutes and 20 seconds. Now imagine how much more information you could put forward with a video.
Video marketing has only started since the past few years, and it’s safe to say that video content is dominating internet at the moment. The recent stats measured by observing consumer behavior are all the more reasons to start social media video marketing, if you haven’t already.
- 36% of the global online consumers trust online video advertisements.
- A video is more likely to show up on google’s first page by 53 times compared to any other forms of content, so it goes without saying that you should making a video instead of writing a blog.
- 90% of users have admitted to product videos being helpful in the decision making process.
- Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
- Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: Hubspot)
- Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016).
- 10 billion videos are watched on Snapchat every day (Bloomberg, 2016).
- More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016).
Consumers have been very welcoming of the video contents, and why shouldn’t they – since video contents are easy to follow and also entertaining compared to most other forms of content.
Building Brand-Consumer Relationship
Consumers want to interact with the brands they care about, but social media is such a cold space that interactions are quite limited. But with videos, brands can communicate with large groups of audience without much effort. Including the hard working faces of the brand in a video might do wonders in building brand-consumer relationship.
All the reasons mentioned above have resulted in higher engagement in video content compared to other forms. If you are able to take advantage of the social media video marketing, along with increase in social engagement, you will also experience increase in revenue.
Creating Cost Effective Social Videos
Most marketers and businesses believe that the cost of making social videos is too expensive. They just assume they have to hire an expensive video crew to create a top-notch video advertisement for their business. This has stopped numerous businesses from even thinking about the idea of video-making.
But this is 2017 and there are plenty of ways to make videos. In fact, you could make an entire video online. Rest assured, your videos are made at an inexpensive price and they are of high quality.
Have you heard of Picovico?
Picovico has been an integral part in the growth of hundreds of businesses around the globe. The major reason for this is the swift and easy video making interface provided by the company. This web application is simple to navigate and you can create amazing videos for social media within minutes.
Check out our latest blog on: How to make Videos for Social Media?
List down your Video Marketing Goals
With every new reach of your videos, you are increasing brand awareness. While it might not look as important as lead generation, it is. Recent stats show that 75.3% of total consumers are more likely to make a purchase because of social media.
As mentioned earlier, over 75% of people are more likely to make purchases after they have seen the product on social media. With your videos, you can show the important and beneficial aspects of your product without seeming like you’re trying to shove your product down people’s throats.
Acquiring new customers takes 5 times more resources compared to retaining the old ones. With videos you can reach out to your followers and stay in their good faith. You could create instructional videos to help your customers’ problems.
Publish and Promote your Videos
Once you have had your goals sorted and created videos, now it’s time to publish your content on social media. Not every video will be a hit on social media. Some perform well and some might go super viral getting millions of views and share. You can use social media analytics to figure out how your videos are doing. Create similar videos to what you know is working.
You can use paid promotion on platforms like Facebook and Youtube. These platforms provide nimble-witted result-oriented paid-promotion plans.
Here’s how you can effectively use PICOVICO videos for Facebook Ad.
Do you still have doubts that video marketing can do wonders for your company? Check out this blog How did Video Marketing make Billion Dollars for a simple Company?
If you have any queries regarding creating videos with Picovico, let us know at firstname.lastname@example.org. We would be more than happy to solve your problems.