We explored how effortlessly you can make professional videos as a realtor to promote your property listing in our previous blog post. But just making videos will not suffice your actual need unless your prospects are able to find them. You must know how and where to share these videos to reach out to your potential customers so that you can convert them into existing one.
There are various platforms which allow you to share your videos and target the viewers. Below mentioned are few of such platforms where you can make most out of sharing your videos.
1. Business Website
Your business website is the first place where you should post your videos. People who visit your websites are your actual customers who seek information about your product. Also, according to ReelSEO, including a video on your homepage can increase conversion rates by 20% or more (source). Therefore, you should definitely include videos to introduce company, various products and services offered in your website.
YouTube is the second largest search engine after google, processing more than 3 billion searches a month. It is the best place for you to post your property listings, walk-throughs of your properties and other promotional videos. With the proper implementation of keywords (in title and description of the video) and other SEO techniques (such as including the transcript of the video), you can make your videos more visible to various target groups and market your product better.
3. Social Media
Sharing videos on social media is another considerable way to gain customers as 93% of marketers use social media to build customers. Talking about Facebook particularly, the average daily video views doubled from 4 billion to 8 billion views per day in just between April 2015 and November 2015 (Source). And shoppers who view video are 1.81X more likely to purchase than non viewers (source). With so much of potential in social media video marketing, you cannot hold back to promote your real estate business.
4. Other platforms
Besides social medias, there are many other video hosting sites and real estate portals where you can post your videos. Metacafe, Vimeo, Dailymotion, Vidyard, Expotv, etc. are some of the video hosting sites besides YouTube which help to increase your audience span. And sharing videos to real estate portals such as Realtor.com, Homes.com help to increase your odds of getting discovered.
So, how have you been promoting your real estate videos? Haven’t got video for your real estate business yet? Start making one!