Photography is a difficult business, especially in the recent times when every next kid on the block who got DSLR as Christmas present declares himself to be a photographer, with a social media profile and everything.
And there are plenty of genuine photographers who are passionate about the trade making the competition even more stiff. Plus, there are clients with odd requests making things tougher than they need to be.
You’ve got to have something unique up your sleeve if you want to stand out from the crowd and do better business.
Add Plus-Video Package
Basically, you are also going to offer a photo video with your traditional photo package. Plenty of photographers across the US are trying this out and they have got some fantastic results. These photo videos will contain a slideshow video for the photos you’ve taken of your clients.
This will also help you kill 2 birds with one stone (if I may). Lots of clients these days tend to want digital files. If your major profits come from selling and reselling the photo prints, then it’s not very wise for you to hand out digital files. While you could add another package by charging higher for digital files, there’s a better solution.
Your clientele isn’t necessarily seeking for longevity when they say they want digital files. They simply want to put up professional quality photograph on their social media. And can you blame them?
So, when you add video to your package, you get the benefits without having to give out digital files or rudely say ‘No’. At the same time, your clients go home happy, as digital videos can easily be uploaded on social media.
But I know nothing about videos!
If this is your first response at the thought of learning new programs to create videos then you’re in the right place. We, at Picovico, take pride in our simplicity and effectiveness. With few clicks of a button, you can turn all your photos into a slideshow video. And that’s not all, you can choose from variety of different video styles, add texts in photos and also make it all the more appealing by adding some good music. Rest assured, the video you offer your clients will look professional.
You can come up with your own ideas on what kind of videos you want to offer. You could either simply offer slideshow videos of the photos you have taken and sold them on print. Or, you could also create a Behind the Scenes photo video. But for the latter, you’ll have to make your mind up beforehand and know what kind of photos you want to put on the video.
This is a wedding slideshow video we created as a sample. You can use the same format to create other kinds of videos depending on your photography niche.
It all comes down to your creativity and cleverness at the end. But you’ll definitely be bringing in profits if you add slideshow video your to your ordinary photo package.
How have you been using slideshow videos? Let us know in the comments below.